GOMSGURU ACADEMY PUBLICATIONS

BOOK AUTHOR POSITIONS AVAILABLE WITH AN ISBN PUBLICATION

NAME OF THE BOOKS

(As per the Latest MBA Syllabus of Dr. Manmohan Singh Bengaluru City University)

Books List

1. Entrepreneurial Leadership and Startup Ecosystem
2. Consumer Behaviour and Strategic Brand Management
3. Services and B2B Marketing
4. Digital and Social Media Analytics
5. Talent Management and Succession Planning
6. Performance Management and Competency Mapping
7. Strategic Human Resource Management
8. Supply Chain and Logistics Management
9. Business Intelligence and Generative AI
10. Big Data Analytics and Data Mining

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